Esther Jordan has been a writer ever since she can remember. She has always loved the free gift of self-expression through journaling, creating stories, and sharing life experiences in front of audiences. Public speaking and creating content has been a strong suit of hers since high school. Immediately after college, she received a paid position as an search engine optimization (SEO) writer in 2010 when SEO was still a very brick and mortar concept for a lot of small businesses. It was a time of do-it-yourself websites and online magic that everyone wanted and either referred to it as SEO or pay-per-click (PPC).